Apple should negotiate this with the film studios: if a customer rents a movie, watches it, and then wants to buy it within the 48 hr rental period, the cost of the rental should be discounted from the purchase price of the film.
— Todd Vaziri (@tvaziri) April 29, 2018
I’d rent a whole lot more if this were the case.
Titles can retail for £15-20 each, so for this kind of money I’d be severely annoyed if the film I bought turned out to be a load of shit. Renting is a great way to weed through the rubbish and should definitely act as a down payment towards a full purchase; The studio’s would be getting the same amount at the end of the transaction anyway. Being asked to rent something for a few pounds and then have to stump up the full asking price puts me off and I’m sure Todd and I aren’t the only ones.