With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the program. All other content types (music, movies, books, and TV) remain in the affiliate program.
For a company worth one trillion dollars, cancelling such an important source of revenue for reviewers and independent sites is very disappointing to see. So many purchases on the iOS and Mac App Store have no doubt come via recommendations – of which Apple always take 30% of the final selling price – so it feels like a smack in the face for many of their proponents and influencers out there. Say what you like about Apple’s resurgence in editorial content and “improved” search in the stores, sources like AppArcade have driven a lot of traffic and sales for their platforms and its developers.
I’ve thought about using affiliate programs at Pixelated Perspective on more than one occasion, but have yet to sign up anywhere. It would be nice to earn a few pounds through recommendations, but with this recent change that is no longer a possibility with Apple. Still, I do this in my spare time. If you’re running a business where the affiliate revenue played any kind of part to your survival, no doubt this will hurt. Badly.